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Sports Illustrated Finally Began To Sell Swimsuit, And The Development Of Sportswear

Aug 19, 2017

"Sports Illustrated" and swimsuit has a deep origin, but also an active advocate of bikini. In 1964, the magazine began in February each year regularly published "Sports Illustrated Swimwear Edition" swimsuit album, the first issue of the cover published in the white bikini cover girl. After 53 years, bikini or Siamese swimsuits took the cover of the swimsuit album, people never forget.

These years, "Sports Illustrated" has become a swimsuit, or a synonym for bikini.


"This is a natural development process for Sport Illustrated, which has long been considered an authority to represent swimwear fashion," said Bruce Gersh, Minister of Strategy and Business Development, "Sports Illustrated "The brand extends to the field of high-end clothing, which is also very appropriate. This coincides with the group now want to attract the strategy of consumers coincide."